Monitor which websites stress you the most. Misü is a desktop app designed to measure users’ moods while online and notify them if particular websites are triggering stress hormones. Once i […]

Become part of the community of your favourite store. Target has become more than just a store to visit. The retail store set out to create a safe space for Target parents to connect, creat […]

Look back at your travel year and earn rewards playing Trivia. Alaska Airlines engaged with its passengers with a Year in Review email experience that reinforced their loyalty to the brand […]

Reschedule your birthday at your ease. Belgium’s biggest beer brand, Jupiler, came to the rescue of his customers during the lockdown: it invited all Belgians celebrating their birthday dur […]

Atolla produces ad-hoc creams and serums for people who care about the health of their skin. Since all the products come as complex combination of different ingredients with different chara […]

Hertog Jan’s Digital Ageing Cellar is a whole new website launched by the Hertog Brewery. From now on every bottle of Hertog's Grand Prestige comes with an immersive 6-year masterclass to p […]

Pedigree has added a section of its website that guides the users to the breed that is perfectly matching their needs. This is done through a conversational search that investigates differe […]

From the drop-down menu of the homepage of the website it is possible to give an answer to "how do you feel?" through the selection of a color. The page the user is then directed to is a co […]

Personalized quiz leads to targeted content inspiration. Airbnb asks general, yet personal questions about my behaviour and builds up curiosity to how the the quiz might respond. Campaign p […]

A web application that allows customers to select different beats, string, jewels and locks that will make up a highly custom bracelet. The user is able to save, share and update their brac […]

A real-time emotion adaptive driving (READ) concept, created in collaboration with MIT media lab. READ uses AI to analyse a driver's emotions via their heart rate and facial expressions. Th […]

Using AI, the consumer can try on gucci products (shows, makeup, accessories, furnitures) at home using AI.

R Message connects Burberry’s proprietary R World app for store associates to its customer-facing app. Through texting, customers with the app can make in-store appointments, receive person […]

Cake is a web browser whose technology gives the ability to swipe through search results instead of passing through the conventional "lists". It comes with many different ways to personalis […]

The interface of MVTM comes smooth and gamified when it comes to combine and select different straps for the watches the brand offers. The interface is easy to use, intuitive and good looking.

BMW offers a through experience to its customers when it comes to customization of its cars. The interface is very user-friendly and comes with a large amount of options. Once the car is re […]

Pizza Pizza offers a through experience when it comes to ordering pizza for delivery. The interface is very user-friendly and comes with a large amount of options in terms of size, toppings […]

As part of the onboarding on it platform, tocks offer a gamified quiz to its cusotmers in order to get to know their taste and provide them with personalised suggestions.

Wayfair sends out an inspiration emai lthat is supposed to help out customers in finding the product they are looking for. This is done through a quiz within the email. Each questions comes […]

Kitchen Aid's has adopted a search tool to guide customers towards the choice of the best product. It's a conversational type of search which asks the customer about several aspects of the product.