14 Jul Airbnb's Personalized Quiz

Posted at 16:39h in by
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Relational | Activation | Lodging, Travel Agencies and Accomodation
What is this?

Personalized quiz leads to targeted content inspiration. Airbnb asks general, yet personal questions about my behaviour and builds up curiosity to how the the quiz might respond. Campaign piece from Airbnb triggers millennial curiosity and the quantified self.

Why is it interesting?

Airbnb provides the customer with a friendly on-boarding quiz, which translates into a feeling of reliability and rationalisation.

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