Film yourself wearing multiple glasses and compare them in few touches. LuxOttica has launched new virtual mirrors in several of its shops. While using them, customers can take short videos […]

Find your way inside the store. Harrods improved its customer app with an in-store navigation systems which allows shoppers to move around easily. Customers can also locate brands, services […]

Find your perfect size, easily. Aware of the multitudes of size in the clothing market, Sang has developed its own size measurements, based on a variety of factors customers can check before buying.

Explore your new car with AR. The new Toyota Hybrid AR application uses Augmented Reality to overlay graphics onto physical vehicles, helping customers to gain a better understanding of ho […]

Scan junk food and get directed to the healthy one. Knorr's initiative allows to scan pictures of unhealthy, fast food and obtain recipes of healthy alternatives to the meal scanned or even […]

Get that dress you saw on your favourite show. Fox Play allows users to click on the products that appear in the show they are watching to redirect them to third party eccomerce website. […]

Benetton offers customers the possibility of buying products present in photos posted by other users on Instagram. While visiting the website, customers can look for the most recent Instagr […]

Pedigree has added a section of its website that guides the users to the breed that is perfectly matching their needs. This is done through a conversational search that investigates differe […]

The search engine results are based on what is chosen in the drop-down menus and then suggests the most ideal destination based on these answers.

A feature where the consumer can book a style session with a Mejuri employee via an online channel (google hangout or face time) to see specific (jewellery) pieces up close, get advice on p […]

A web application that allows customers to select different beats, string, jewels and locks that will make up a highly custom bracelet. The user is able to save, share and update their brac […]

Under each product, Glossier has included a product video containing various (authentic) models with varying facial features and skin-tone colours, allowing the consumer to "see themselves" […]

Each Mejuri product page includes several pictures, a video of the ring, throughout information on materials, ability ask a stylist, pictures of the product from influencer/stylist instagra […]

A visual interactive experience allowing the consumer to "try on" the product from home. Powered by Lens, Try On uses augmented reality to “apply” lipstick to a consumer’s face, allowing th […]

The “See My Fit” feature is an augmented reality tool, that provides online shoppers with a simulated view of what an item of clothing would look like on models of various sizes, in order t […]

Nike Fit, a new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. It does this […]

A direct-to-consumer, at-home hair color brand and platform in the US. Customers start their experience by having a live video consultation with a licensed hair colorist. Color&Co then mixe […]

Using AI, the consumer can try on gucci products (shows, makeup, accessories, furnitures) at home using AI.

Deutsche Bahn covers large part of the german railway network, as well as internal connections that runs through Germany. Their booking form is quite comprehensive, and includes small but i […]

The interface of MVTM comes smooth and gamified when it comes to combine and select different straps for the watches the brand offers. The interface is easy to use, intuitive and good looking.