Spot the hidden codes and win your smartphone. Samsung hid tiny codes in every Samsung S20 advertisement, physical and digital. No global approvals were needed as the codes were invisible t […]

Reschedule your birthday at your ease. Belgium’s biggest beer brand, Jupiler, came to the rescue of his customers during the lockdown: it invited all Belgians celebrating their birthday dur […]

Turn your flight delay into a win. CANAL+ launched ”Waiting Wins” last summer at Geneva's airport. In real time, all flight data was collected by the Airport and sent to the ”Waiting Wins” […]

Challenge the referee with the app and get your reward. The NRL video referee has been causing arguments since its introduction in 1997. Fans continuously question the video referee’s decis […]

The head chef invites you for a round of sparkling wine. As a way to say thank you after receiving a positive review, the restaurant 108 sends an email to his customers. The sends is the he […]

The loyalty program of MVTM is highly gamified and comes to the user with different challenges to be accomplished through different channels which allow him to get extra points.