KIA R.E.A.D Driver

What is this?

A real-time emotion adaptive driving (READ) concept, created in collaboration with MIT media lab. READ uses AI to analyse a driver’s emotions via their heart rate and facial expressions. The system will then adjust cabin lighting, sound, temperature and even seat vibration to create a more relaxing environment

Why is it interesting?

The concept brings personalisation to a degree that is completely new within the industry.