Instead of just asking customers for a review, Nuud focuses on showing what previous buyers said about their brand.

Film yourself wearing multiple glasses and compare them in few touches. LuxOttica has launched new virtual mirrors in several of its shops. While using them, customers can take short videos […]

Find your way inside the store. Harrods improved its customer app with an in-store navigation systems which allows shoppers to move around easily. Customers can also locate brands, services […]

Find your perfect size, easily. Aware of the multitudes of size in the clothing market, Sang has developed its own size measurements, based on a variety of factors customers can check before buying.

Bring the customers in-store again with Virtual treasure hunt. Nike Vietnam's stores offer customers the possibility of scanning several QR codes hidden in different areas of the shops. By […]

Benetton offers customers the possibility of buying products present in photos posted by other users on Instagram. While visiting the website, customers can look for the most recent Instagr […]

A game (the Shopping League) developed for a product launch by Kenzo. Consumers had to fight real time against other consumers in a game to be able to purchase the product.

From the drop-down menu of the homepage of the website it is possible to give an answer to "how do you feel?" through the selection of a color. The page the user is then directed to is a co […]

Benetton allows the user to share its location and update dynamically several pages of the website. According to the weather condition, the customer receives both purchasing suggestions as […]

A feature where the consumer can book a style session with a Mejuri employee via an online channel (google hangout or face time) to see specific (jewellery) pieces up close, get advice on p […]

A website page which lists all the recent Instagram posts coming from Pilgrim's profile. The visitor of the website is able to see the picture, read the caption and buy the product itself. […]

Certain special products of Nike are accessible only by users' who are members o the club.

A website page which lists all the recent instagram posts coming from users who tagged Mejuri in their posts while wearing Mejuri products. The visitor of the website is able to see the pic […]

Each Mejuri product page includes several pictures, a video of the ring, throughout information on materials, ability ask a stylist, pictures of the product from influencer/stylist instagra […]

The website of Nike presents a section called "coming soon". It shows an overview of the upcoming products, which however are visible in-depth and possible to pre-order only to those ones w […]

The “See My Fit” feature is an augmented reality tool, that provides online shoppers with a simulated view of what an item of clothing would look like on models of various sizes, in order t […]

Nike Fit, a new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. It does this […]

Using AI, the consumer can try on gucci products (shows, makeup, accessories, furnitures) at home using AI.

R Message connects Burberry’s proprietary R World app for store associates to its customer-facing app. Through texting, customers with the app can make in-store appointments, receive person […]

Tommy Hilfiger partnered with Facebook to launch SideFlix: the platform’s first multiscreen video experience. Activated through Facebook Messenger, Tommy Hilfiger’s SideFlix invites friends […]