15 Jul Kenzo's "Shopping League"
What is this?
A game (the Shopping League) developed for a product launch by Kenzo. Consumers had to fight real time against other consumers in a game to be able to purchase the product.
Why is it interesting?
It plays on the desire of limited edition. Not only was the product on limited edition – and expensive – but the gamification of the purchase experience created a hype that increase sale with 6x.
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