Benetton's "Weather Advice"

What is this?

Benetton allows the user to share its location and update dynamically several pages of the website. According to the weather condition, the customer receives both purchasing suggestions as well as articles related to the weather of the area.

Why is it interesting?

Since the website focuses on news and nights rather than on transactions only, its features come as a nice Demand Generator. An update based on the weather condition might make the customer realise about the need of buying something to deal with it.

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