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CitizenM's Contactless Stay
Check in and out without social interactions. As partCitizenM coronavirus-related adaptations of services, guests can now enjoy contactless stays at all worldwide locations. Check-in and ch […]
Lidl's Whatsapp Chatbot
Ask Lidl when s the quietest time to shop. As an attempt to provide a solution for the snaking queues, Lidl has launched a WhatsApp chatbot in Ireland, with which customers can converse, an […]
Drop's Unified Cooking Experience
Adapt online recipes to your kitchen setting. Drop is a platform where passionate cooks can find a wide variety of recipes. What makes Drop standing out is the possibility of connecting all […]
Samsung's Microcodes
Spot the hidden codes and win your smartphone. Samsung hid tiny codes in every Samsung S20 advertisement, physical and digital. No global approvals were needed as the codes were invisible t […]
Canal+'s Waiting Wins
Turn your flight delay into a win. CANAL+ launched ”Waiting Wins” last summer at Geneva's airport. In real time, all flight data was collected by the Airport and sent to the ”Waiting Wins” […]
AAMI's Warning Spots
Let your ads highlight danger while driving. To decrease car accidents in one of the most dangerous Australian road, AAMI sent geo-targeted Spotify ads when drivers where close to dangerous […]
KFC 's Viewer Verdict
Challenge the referee with the app and get your reward. The NRL video referee has been causing arguments since its introduction in 1997. Fans continuously question the video referee’s decis […]
Heathrow and Gatwick's Indoor Navigation
Find your way at the airport with local beacons. The London airports of Gatwick and Heathrow give travellers the possibility of moving around with an indoor navigation systems which charact […]
Toyota's Hybrid AR App
Explore your new car with AR. The new Toyota Hybrid AR application uses Augmented Reality to overlay graphics onto physical vehicles, helping customers to gain a better understanding of ho […]
NIke's Aim Da Max
Bring the customers in-store again with Virtual treasure hunt. Nike Vietnam's stores offer customers the possibility of scanning several QR codes hidden in different areas of the shops. By […]
Knorr's Takeaway/Takeover
Scan junk food and get directed to the healthy one. Knorr's initiative allows to scan pictures of unhealthy, fast food and obtain recipes of healthy alternatives to the meal scanned or even […]
Subway's You are the Chef
Target customers when they enter other competitors' restaurants. SubWay launched a smartphone-only campaign to reach consumers in the vicinities of its establishment. 30 days prior to the […]
KLM's WhatsApp account
KLM sends essential information about customer's flight directly on his or her Whatsapp account.
Momondo's Carry-on Checker
Make sure to not bring too large a carry-on onto the airplane by using the carry-on scanner ( app) from home. You can chose which airline you are going with so that you know that the size i […]
KFC's get the original
Through a web-app that uses smart image recognition, KFC hacked the McDonald’s chicken ads. By snapping any McDonalds’s Crispy Chicken any user could get a coupon for original hand breaded […]