21 Jul Knorr's Takeaway/Takeover
What is this?
Scan junk food and get directed to the healthy one.
Knorr’s initiative allows to scan pictures of unhealthy, fast food and obtain recipes of healthy alternatives to the meal scanned or even get a Knorr’s alternative meal delivered at their place in real-time.
Users can upload pictures or directly take a photo with their phone.
Why is it interesting?
Knorr takes advantage of already existing demands of other competitors’ customers and convert them into its own. Considering that the suggestions can be multiple and the scanning works almost as an ordering tool, users are likely to return and use the app more than once.
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