13 Jul KFC's get the original
What is this?
Through a web-app that uses smart image recognition, KFC hacked the McDonald’s chicken ads. By snapping any McDonalds’s Crispy Chicken any user could get a coupon for original hand breaded chicken at KFC. People could scan any McDonald’s media buy: posters, outdoor ads, Facebook posts, digital out of home, TV commercial or even their very own in-store displays.
Why is it interesting?
The campaign took advantage of the huge investment of a competitor and turined it into a way to promote KFC’s products and drive sales and engagement. In this way KFC managed to achieve:
– 3.3 users reached
– >30.000 MCDonal’s ADS scanned
– > 10.000 coupons redeemed at KFC