A grocery signage able to target your needs. SPAR’s traditional digital signs have been improved with an innovative smart targeting and audience analytics solution that delivers hyper perso […]
Have your taxi bring you cash.Blink, a start-up which aims to transform the country’s 70,000 taxis into a mobile ATM network. Users enter the required amount into the mobile app. A nearby […]
Let your ads highlight danger while driving. To decrease car accidents in one of the most dangerous Australian road, AAMI sent geo-targeted Spotify ads when drivers where close to dangerous […]
Find the healthiest way to home. Ramboll has developed an app through which users can, in real time, get directions to their destination highlighting the routes with the purest air. Ramboll […]
Find your way inside the store. Harrods improved its customer app with an in-store navigation systems which allows shoppers to move around easily. Customers can also locate brands, services […]
Find your way at the airport with local beacons. The London airports of Gatwick and Heathrow give travellers the possibility of moving around with an indoor navigation systems which charact […]
Target customers while they tap the competition. Rakbank has recently launched a new fast-food service. To make sure the right audience was reached, the brand used polygon targeting to send […]
General Motors has equipped its latest vehicles with Marketplace. The technology is in-car app which utilises vehicle data to add context to customer transactions. For example, the platform […]
For the yearly Istanbul's Jazz Festival, it was developed a new algorithm that generates musical notes from Turkish words based on their pronunciation. The algorithm connected to Google Map […]
Target customers when they enter other competitors' restaurants. SubWay launched a smartphone-only campaign to reach consumers in the vicinities of its establishment. 30 days prior to the […]
Benetton allows the user to share its location and update dynamically several pages of the website. According to the weather condition, the customer receives both purchasing suggestions as […]
Fitbit provides its customers with tracking devices and apps to monitor their health and their sport activities. The app comes with a new feature, "the Fitbit's Adventure", which gives the […]
Strava provides customers with tracking devices and apps for health and sport performances
Promotion model to sell empty tickets: promotion of flight tickets based on travel intention. E.g. the airline offered discounts based on wave heights, as measured by monitoring stations a […]
Now Bruxelles is a user-friendly map of the city with different colour zones depicting where the Brussels locals are at any given time. The different hotspots are constantly updated and ran […]