13 Jul Now Bruxelles' Follow the Locals
What is this?
Now Bruxelles is a user-friendly map of the city with different colour zones depicting where the Brussels locals are at any given time. The different hotspots are constantly updated and ranked, based on the number of people present. It’s a completely new way for visitors to truly experience Brussels and to be inspired and guided by the locals.
Why is it interesting?
The project is agreat example of how to leverage on geolocation in order to create community inclusion and engagement, and could be successfully applied to different brands and contexts.