30 Jul Spar's AI Digital Signage
What is this?
A grocery signage able to target your needs. SPAR’s traditional digital signs have been improved with an innovative smart targeting and audience analytics solution that delivers hyper personalised advertising for physical stores. Spar’s digital signage network improved product discovery and drove impulse buying at the point of sale, creating ad-hoc content for each one of its customers.
Why is it interesting?
The tool brings the in-store advertising to a level of personalisation never reached before. With a dynamic optimisation of the content displayed on its signage, Spar has been able to increase sales of the 10%.