Spot the hidden codes and win your smartphone. Samsung hid tiny codes in every Samsung S20 advertisement, physical and digital. No global approvals were needed as the codes were invisible t […]
Reschedule your birthday at your ease. Belgium’s biggest beer brand, Jupiler, came to the rescue of his customers during the lockdown: it invited all Belgians celebrating their birthday dur […]
Turn your flight delay into a win. CANAL+ launched ”Waiting Wins” last summer at Geneva's airport. In real time, all flight data was collected by the Airport and sent to the ”Waiting Wins” […]
Challenge the referee with the app and get your reward. The NRL video referee has been causing arguments since its introduction in 1997. Fans continuously question the video referee’s decis […]
The head chef invites you for a round of sparkling wine. As a way to say thank you after receiving a positive review, the restaurant 108 sends an email to his customers. The sends is the he […]
Promotion model to sell empty tickets: promotion of flight tickets based on travel intention. E.g. the airline offered discounts based on wave heights, as measured by monitoring stations a […]
The loyalty program of MVTM is highly gamified and comes to the user with different challenges to be accomplished through different channels which allow him to get extra points.
Cheerios used sampling to game Amazon’s ecommerce algorithms. During Amazon Prime Day (16th-17th June 2018), Cheerios offered a free family-size box of Honey Nut Cheerios to any Amazon shop […]
The "QR Whopper" giveaway consists of three TV commercials showing a scannable code floating around the TV screen. Scanning the code with a smartphone brings users to a web page offering co […]
Through a web-app that uses smart image recognition, KFC hacked the McDonald’s chicken ads. By snapping any McDonalds’s Crispy Chicken any user could get a coupon for original hand breaded […]
Glaze filled delivery pillows with its latest fragrances, making more relevant for online shoppers to purchase air care products. Glade partnered with Walmart and found a way to enable cons […]
The Big Issue has turned into the world's first resellable magazine. The magazine comes with a scannable QR code that allows readers to pass it on to a friend, who can scan the code to pay […]