Spot the hidden codes and win your smartphone. Samsung hid tiny codes in every Samsung S20 advertisement, physical and digital. No global approvals were needed as the codes were invisible t […]

Promotion model to sell empty tickets: promotion of flight tickets based on travel intention. E.g. the airline offered discounts based on wave heights, as measured by monitoring stations a […]

The Big Issue has turned into the world's first resellable magazine. The magazine comes with a scannable QR code that allows readers to pass it on to a friend, who can scan the code to pay […]