27 Jul NIke's Aim Da Max
What is this?
Bring the customers in-store again with Virtual treasure hunt. Nike Vietnam’s stores offer customers the possibility of scanning several QR codes hidden in different areas of the shops. By scanning the codes, customers can get AR-ased insights about the products showcased in the stores, together with the possibility of obtaining several discounts if the right QR code is found.
Why is it interesting?
The idea comes as an engaging method to blend together digital and physical experience. The store itself becomes a consistent element of the customers’ purchase journey, which Nike fans are intrigued to visit in order to enhance their experience.
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