13 Jul Eos' Tresure hunt on TIktok
What is this?
Eos created a whole treasure hunt on Tiktok by recruiting 15 influencers. Each of them would post a video with cues leading to the next influencer’s profile. At the end customers, who were able to reach the 15th, get all the clues, and answer correctly to the questions Eos posted on its profile, would receive free Eos products
Why is it interesting?
The campaigns sheds light on the latest ways brands can engage with customers on social media, offering also new opportunities to the dynamics of influencer marketing