13 Jul Alepa's Blockwishes
With the help of a chatbot, Aelpa’s customers could request their favorite products to be added on the shelves of their local Alepa straight from their mobile phones Messenger app. Customers could wish any products they imagined from the bot, which then searched matching product from S Group databases using meta data and returned best matching products within milliseconds to the chat. The logistics and product line changes were made automatically. 70% of the wishes were fulfilled within 48 hours
With the intrdocution of the chat bot, Alepa managed at the same time to increase customers’ engagement and its sales by introducing the “wished” products. The results:
– more than 15000 wsishes, 70% of them fulfilled
– up to 25% of Alepa stores’ sections customised according to Block Wishes