21 Jul Mercado Libre's History with a Story
What is this?
Share the story of your purchases.
Mercado Libre, an Argentinian e-commerce website, launched a campaign through which users can create stories according to the products they buy. Each product is related to a video that is combinable with the ones of all the others. In that way, at the end of the purchase experience, customers receive a fun video story born from the combination of their products. The story can be shared across different social media.
Why is it interesting?
The campaign follows the users along their purchase journey, making it fun and entertaining. It also leverages on social media to create a strong brand awareness which further drives conversion and engagement.
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