Promotion model to sell empty tickets: promotion of flight tickets based on travel intention. E.g. the airline offered discounts based on wave heights, as measured by monitoring stations a […]

Cheerios used sampling to game Amazon’s ecommerce algorithms. During Amazon Prime Day (16th-17th June 2018), Cheerios offered a free family-size box of Honey Nut Cheerios to any Amazon shop […]

The "QR Whopper" giveaway consists of three TV commercials showing a scannable code floating around the TV screen. Scanning the code with a smartphone brings users to a web page offering co […]

Through a web-app that uses smart image recognition, KFC hacked the McDonald’s chicken ads. By snapping any McDonalds’s Crispy Chicken any user could get a coupon for original hand breaded […]

Glaze filled delivery pillows with its latest fragrances, making more relevant for online shoppers to purchase air care products. Glade partnered with Walmart and found a way to enable cons […]

The Big Issue has turned into the world's first resellable magazine. The magazine comes with a scannable QR code that allows readers to pass it on to a friend, who can scan the code to pay […]