13 Jul Wayfair's Quiz Email
What is this?
Wayfair sends out an inspiration emai lthat is supposed to help out customers in finding the product they are looking for. This is done through a quiz within the email. Each questions comes with three possible answers: A,B and C. At the end of the quiz, the customer can click on the button that is associated with the letter that was more frequent within his answers, and be redirected to the page of the product/category that suits his needs the most.
Why is it interesting?
The quiz is completely static and therefore easy to integrate. Besides being engaging and contributing to sales, it also allows a subtle profiling of the customers (if a customer click on category X, it’s because he answered Y and Z) useful for further communication
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