1 Journey Stage
Demand Generation
36
Demand Harvesting
35
One or More
0
Post purchase
23
Relational
62
2 Value Driver
Experiential
52
Functional
74
Relational
16
Transactional
12
3 Business Objectives
Conversions/Sales
2
Cross Selling
0
Deep Selling
0
Drive 2nd purchase
0
Drive sign-up
0
Drive traffic
0
Engagement
0
Getting permission
0
One or More
0
Profile Enrichment
0
4 Channels
App
1
Instore
1
One or More
1
Organic
0
Outdoor
0
Paid
0
Physical Product
4
Social Media
1
web
2
5 Experience Design Mechanics
Augmented Reality
0
Charity Integration
0
Chatbot
0
Community Engagement
0
Context-driven Offers
0
Data Visualisation
0
Emotional Trigger - Assurance
0
Emotional Trigger - FOMO
0
Emotional Trigger - Scarcity Tactics
0
Exclusive Access
0
Gamification
0
Location Based Contextualisation
0
Loyality Benefits
0
One or More
0
Out-Of-Home Entertainment
0
Personal Aspiration
0
Personalisation of Product
0
Personalised Quiz
0
Product Search
0
Storytelling
0
Surprise and Delight
0
User Generated Content
0
Virtual Event
1
6 Comms Programs
Abandoned Browse
0
Birthday Program
0
Brand Policy
0
Newsletters
1
One or More
0
Rate and Review Program
0
Retargeting
0
Social Media Campaign
1
Waitlist Program
0
Welcome Program
0
7 Industry
Airlines and Transportation
14
Automotive
10
Computer and Telecommunications
2
Consumer Services
2
Corporate Services
0
Education and eLearning
0
Energy and Environmental
0
Financial Services and Insurance
2
Food and Beverages
30
Health and Fitness
9
Industrial Products
0
Leisure, Sports and Recreation
2
Lodging, Travel Agencies and Accomodation
7
Luxury Products
4
Marketing and Advertising
0
Media and Publishing
5
Nonprofits and Government
4
One
0
Real Estate
0
Retail and eCommerce
5
Retail and eCommerce - Beauty
7
Retail and eCommerce - Fashion
25
Retail and eCommerce - Interior Design
3
Social and Digital Entertainment
18