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1 Journey Stage
  • Demand Generation 36
  • Demand Harvesting 35
  • One or More 0
  • Post purchase 23
  • Relational 62
2 Value Driver
  • Experiential 52
  • Functional 74
  • Relational 16
  • Transactional 12
3 Business Objectives
  • Conversions/Sales 2
  • Cross Selling 0
  • Deep Selling 0
  • Drive 2nd purchase 0
  • Drive sign-up 0
  • Drive traffic 0
  • Engagement 0
  • Getting permission 0
  • One or More 0
  • Profile Enrichment 0
4 Channels
  • App 1
  • Instore 1
  • One or More 1
  • Organic 0
  • Outdoor 0
  • Paid 0
  • Physical Product 4
  • Social Media 1
  • web 2
5 Experience Design Mechanics
  • Augmented Reality 0
  • Charity Integration 0
  • Chatbot 0
  • Community Engagement 0
  • Context-driven Offers 0
  • Data Visualisation 0
  • Emotional Trigger - Assurance 0
  • Emotional Trigger - FOMO 0
  • Emotional Trigger - Scarcity Tactics 0
  • Exclusive Access 0
  • Gamification 0
  • Location Based Contextualisation 0
  • Loyality Benefits 0
  • One or More 0
  • Out-Of-Home Entertainment 0
  • Personal Aspiration 0
  • Personalisation of Product 0
  • Personalised Quiz 0
  • Product Search 0
  • Storytelling 0
  • Surprise and Delight 0
  • User Generated Content 0
  • Virtual Event 1
6 Comms Programs
  • Abandoned Browse 0
  • Birthday Program 0
  • Brand Policy 0
  • Newsletters 1
  • One or More 0
  • Rate and Review Program 0
  • Retargeting 0
  • Social Media Campaign 1
  • Waitlist Program 0
  • Welcome Program 0
7 Industry
  • Airlines and Transportation 14
  • Automotive 10
  • Computer and Telecommunications 2
  • Consumer Services 2
  • Corporate Services 0
  • Education and eLearning 0
  • Energy and Environmental 0
  • Financial Services and Insurance 2
  • Food and Beverages 30
  • Health and Fitness 9
  • Industrial Products 0
  • Leisure, Sports and Recreation 2
  • Lodging, Travel Agencies and Accomodation 7
  • Luxury Products 4
  • Marketing and Advertising 0
  • Media and Publishing 5
  • Nonprofits and Government 4
  • One 0
  • Real Estate 0
  • Retail and eCommerce 5
  • Retail and eCommerce - Beauty 7
  • Retail and eCommerce - Fashion 25
  • Retail and eCommerce - Interior Design 3
  • Social and Digital Entertainment 18