20 Jul Tanishq’s AR Filter
What is this?
Tanishq, an Indian jewelry brand, partnered with India’s biggest selfie app to bring their customers the opportunity of trying and buying jewels right from their home.
Through an AR filter of the app, customers were able to try on themselves the jewellery, share them, and subsequently be redirected to the brand’s website to buy them.
Why is it interesting?
Through the campaign, Tanishq managed to reach more than 10M of users through social media and experience a consistent growth in in-store visits.
Their AR filter represents a new and intriguing way through which jewellery brands can interact with their users without having them coming physically to the store or browsing through their website.
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