30 Jul Pilot Flying J's Onboarding Program
What is this?
Welcome program for three different type of drivers. Pilot Flying J oboards the users since the first moment they insert their email address on the newsletter box. The asks what kind of driver the user is and according to the answer a 5 steps email welcome program is triggered. Among the different messages, visual and textual insights on how to use the app together with special promotions to be redeemed. (download pdf for details)
Why is it interesting?
The program is a straightforward but effective connection of website and email. The variety of the emails in the welcome program is well structured and visual appealing. In particular, the use of smartphone mock ups render the on-boarding fast and easy to understand.
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