31 Jul Baronfig's 5 Things Email
A quick 5-steps introduction to your brand’s values. Baronfig welcomes its customers with a short and clear email highlighting 5 main things they should know about the brand. However, the email does not actually show the 5 things, but displays a “view the list” CTA button which redirects customers to the brand’s website, where the list finally appears.
The email allows to introduce customers both to email and website in straightforward and quick way. Rather than the displaying everything on a single email, to redirect the customers to the website enlarges the scope of the experience and allows for more complex layouts and graphics. Once on the website, it is also more likely that customers will explore the products offered by the brand.
In addition to the above, the list stands out for its visual appeal and its tone of voice.