30 Jul LuxOttica's In-store Smart Mirrors
What is this?
Film yourself wearing multiple glasses and compare them in few touches. LuxOttica has launched new virtual mirrors in several of its shops. While using them, customers can take short videos of themselves wearing different try of glasses from different angles. Once few products have been tried, it is possible to review the videos taken and take a decision on which glass should be bought. It is also possible to share and donwload the videos once the session is concluded.
Why is it interesting?
The virtual mirror is a great way to enhance the in-store experience and merge it together with the digital one. Besides providing a an useful tool, the social layer given by the possibility of sharing the videos makes the project a great community builder too.
Sources
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