29 Jul Jupiler's Postpone your Birthday
Reschedule your birthday at your ease. Belgium’s biggest beer brand, Jupiler, came to the rescue of his customers during the lockdown: it invited all Belgians celebrating their birthday during the lockdown to postpone it afterwards!
On http://www.jupilerbirthday.be, Belgians born in March and April uploaded their real birthday date and confirmed it with their ID card. Then, they picked a new birthday date, after the quarantine.
As a gift, participants received 10 free pints of Jupiler to drink in their favourite bar, supporting in this way the local businesses too.
The campaign is a great example of how to engage with customers during complicated times as the Covid19 one, but can also be easily applied in other contexts. In one month, Jupiler convinced 92.552 Belgians to postpone their birthday. Furthermore, the company was also able to get insights on its customers’ demographics and leverage on the data for further campaigns.