27 Jul Harrods' In-store navigation
What is this?
Find your way inside the store. Harrods improved its customer app with an in-store navigation systems which allows shoppers to move around easily. Customers can also locate brands, services and restaurants using a searchable store index, as well as find
routes to their favourite departments.
Why is it interesting?
The app enables a smoother and more engaging shopping experience. Furthermore, using location-based analytics, Harrods is able to better understand how customers browse and shop and hence improve its in-store sales. Insights include what customers search for, common customer routes, visit frequency and duration and an overview of busy areas to improve
product placement.The launch of the service resulted in a 60% increase of app downloads.
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