14 Jul Glossier's Product Videos
What is this?
Under each product, Glossier has included a product video containing various (authentic) models with varying facial features and skin-tone colours, allowing the consumer to “see themselves” using the product
Why is it interesting?
It allows consumer evaluate product fit to them buy showcasing various models using it in a “selfie” like video, diminishing the consumer evaluation of how the product would look on them.
Download one pager