13 Jul Dusseldorf Marathon's Individual Competition
The Dusseldorf’s marathon was cancelled due to COVID19. Still, participants could register website, link it to a fitness app of their choice (Strava, Fitbit, Garmin and Start2Run) then choose a day to run. The app will confirm users have run the correct distance and the marathon platform will rank all participants and award a winner.
It was free to take part in the virtual marathon and all participants have received a certificate of participation and a virtual medal, while those who were already registered for the METRO Marathon could have the official finisher medal sent to them.
Managing to find utility out of th eCOVID period, the idea represents a great idea to enhance a community feeling within the fitness environment. It could easily be applied to the strategy of any fitness-related brand to enhance the experience lived by the customers.