29 Jul Canal+'s Waiting Wins
Turn your flight delay into a win. CANAL+ launched ”Waiting Wins” last summer at Geneva’s airport. In real time, all flight data was collected by the Airport and sent to the ”Waiting Wins” platform which detected and analysed all delayed flights. Targeted messages were then displayed at the gate of each delayed flight. Passengers were then able to stream for free for a time corresponding to their delay: they only needed to go to the ”Waiting Wins” platform, enter their flight numbers, and get a instantly generated access code to use on Canal+ streaming platform.
Canal+ has managed to create an engaging campaign by cleverly leveraging on third party data, combining them with geo-targeted ads. A great way to approach new customers and create a solid relationship since the very beginning. As a result, subscriptions increased of the 180% while the campaign was on.