13 Jul Brewdog's Online Bar
What is this?
BrewDog is replicating its traditional bar experience with an online meet-up to encourage consumers to adhere to social-distancing guidelines.
Each BrewDog bar in Australia, Germany, the UK and the US will have its own online session providing an opportunity for locals and regulars to connect. The 102 virtual bars will give customers the chance to get together with friends and enjoy a beer.
Why is it interesting?
The virtual event enables the brand to create a sense of community within its customer basis during a period characterised by isolation and distance.