13 Jul 100 Thieves's strategy on Animal Crossing
What is this?
100 Thieves (clothing brand) released virtual versions of every single piece of their collection form the last three years. As with all user-created items in New Horizons, users can download the designs for free by entering the proper creator code
Why is it interesting?
The project gives the possibility of driving traffic onto 100 Thieves channels, potentially driving sales too. It is also an immediate and effective response on how to leverage on the rapid use the game is experiencing recently.