13 Jul Getty Images' Art Generator on Animal Crossing
What is this?
Getty Images gives the possibilty ot its customers to scan and embed images and visual content on its collection into QR codes. This QR codes can then be used to import images and work of arts into Animal Crossing realm, with players able to use them to personalise their characters and the space where they move around.
Why is it interesting?
The project gives the possibility of driving traffic onto Getty Images’s platforms, potentially driving sales too. It is also an immediate and effective response on how to leverage on the rapid use the game is experiencing recently.