21 Jul Benetton's Shop on Instagram
What is this?
Benetton offers customers the possibility of buying products present in photos posted by other users on Instagram. While visiting the website, customers can look for the most recent Instagram posts, read the captions, check the users’ name and, eventually, add the product to the cart.
Why is it interesting?
Compared to other ones, this “Shop on Instagram”, the Benetton one appears more genuine and real. The possibility of reading captions and look for the users gives a feeling of realness and community engagement.