14 Jul Easyjet's Inspire Me
What is this?
From the front-page there is a banner that offers to provide ideas for where to go with EasyJet – by answering 5 simple questions – already pre-filled but possible to change
Why is it interesting?
Narrowing the amount of possible destinations into more suitable amount by removing irrelevant destinations can seem as a value to the customer and possibly bring them closer to a purchase decision.