14 Jul Asos' See my Fit
What is this?
The “See My Fit” feature is an augmented reality tool, that provides online shoppers with a simulated view of what an item of clothing would look like on models of various sizes, in order to better reflect the body types of individual customers. When used, the feature offers a view of 16 models wearing the same dress who range in size from a four to an 18, and in height from 5’ 1’’ to 5’ 9’’.
Why is it interesting?
It enables to consumer to better and more accurately estimate a potential clothing items fit, which in turn increases satisfaction and decreases returns plus tabs into moving away from using skinny models and projecting an unhealthy view of the human body, to understand and support that clothing is worn by human beings.