14 Jul Nike's FIT
Nike Fit, a new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. It does this by measuring the full shape of both feet, offering the ability to know your truly perfect fit for each Nike shoe style. Via a smartphone camera the app scans 13 data points on each foot, storing the information in a member’s NikePlus profile. If the user visits a Nike store, sales associates can scan a QR code in the app to see which shoes will fit the customer best.
60% of people at any given time are walking around in the wrong size shoe. Half a million people complain about purchasing the wrong shoe size a year — just in North America. Data-driven innovations like this are making the inaccuracies consumers have long lived with unacceptable. Nike Fit can ease that and help the consumers ensure correct fit for each shoe decreasing return rate and increasing customer satisfaction – and loyalty, as they can be sure of the fit. NikeFit’s AR tool is useful. But it’s also just plain fun to use. For rising numbers of consumers, shopping on phones isn’t just about functionality and transaction: it’s about entertainment, too. Those consumers will increasingly seek out MAGIC POINTS OF SALE – innovations that combine m-commerce with a touch of magic.