14 Jul Gucci's Try on Lenses
What is this?
Using AI, the consumer can try on gucci products (shows, makeup, accessories, furnitures) at home using AI.
Why is it interesting?
The experience makes the consumer have greater emotional investment in the product by trying it on, as well as it allows the consumer to try on the product in their context wearing different items to the product. This experience increases purchase satisfaction and diminsh returns