13 Jul Wayfair' Virtual Room builder
What is this?
Wayfair’s offers a tool through which it is possible to create a virtual room and populate it with any piece of furniture offered by the brand. Everything is adjustable in size and position and once the room is fully furnished the products can be directly added to the cart to finalise the purchase.
Why is it interesting?
The tool gives an alternative to the common browse&search approach of interior design website, offering a more concreted idea of how each product would fit in the environment the customers are attempting to create in their homes.
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