13 Jul Mercedes Benz's communication preferences
What is this?
Mercedes Benz pays attention to customers’ understanding of categories. Consider to support category with actual samples.
Why is it interesting?
Based on how well understood a brands communication categories are, its important to balance headline, description and samples of communication. Customers are looking for what might be relevant to them. A brand should help them understand it.
Don’t infer that customers know what your marketing programs mean.