WT Experience Library | Experience Library Overview

1 Journey Stage

Demand Generation 0
Demand Harvesting 0
One or More 0
Post purchase 0
Relational 0

Experiential 0
Functional 0
Relational 0
Transactional 0

3 Business Objectives

Conversions/Sales 0
Cross Selling 0
Deep Selling 0
Drive 2nd purchase 0
Drive sign-up 0
Drive traffic 0
Engagement 0
Getting permission 0
One or More 0
Profile Enrichment 0

App 0
Instore 0
One or More 0
Organic 0
Outdoor 0
Paid 0
Physical Product 0
Social Media 0
web 0

5 Experience Design Mechanics

Augmented Reality 0
Charity Integration 0
Chatbot 0
Community Engagement 0
Context-driven Offers 0
Data Visualisation 0
Emotional Trigger - Assurance 0
Emotional Trigger - FOMO 0
Emotional Trigger - Scarcity Tactics 0
Exclusive Access 0
Gamification 0
Location Based Contextualisation 0
Loyality Benefits 0
One or More 0
Out-Of-Home Entertainment 0
Personal Aspiration 0
Personalisation of Product 0
Personalised Quiz 0
Product Search 0
Storytelling 0
Surprise and Delight 0
User Generated Content 0
Virtual Event 0

6 Comms Programs

Abandoned Browse 0
Birthday Program 0
Brand Policy 0
Newsletters 0
One or More 0
Rate and Review Program 0
Retargeting 0
Social Media Campaign 0
Waitlist Program 0
Welcome Program 0

Airlines and Transportation 0
Automotive 0
Computer and Telecommunications 0
Consumer Services 0
Corporate Services 0
Education and eLearning 0
Energy and Environmental 0
Financial Services and Insurance 0
Food and Beverages 0
Health and Fitness 0
Industrial Products 0
Leisure, Sports and Recreation 0
Lodging, Travel Agencies and Accomodation 0
Luxury Products 0
Marketing and Advertising 0
Media and Publishing 0
Nonprofits and Government 0
One 0
Real Estate 0
Retail and eCommerce 0
Retail and eCommerce - Beauty 0
Retail and eCommerce - Fashion 0
Retail and eCommerce - Interior Design 0
Social and Digital Entertainment 0