A game (the Shopping League) developed for a product launch by Kenzo. Consumers had to fight real time against other consumers in a game to be able to purchase the product.

The loyalty program of MVTM is highly gamified and comes to the user with different challenges to be accomplished through different channels which allow him to get extra points.

Three new Hublot watches were released via the Hublot WeChat Member Centre for Hublot members only. Hublotistas will have the chance to order their timepieces before it will be available worldwide