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NIke's Aim Da Max
Bring the customers in-store again with Virtual treasure hunt. Nike Vietnam's stores offer customers the possibility of scanning several QR codes hidden in different areas of the shops. By […]
Knorr's Takeaway/Takeover
Scan junk food and get directed to the healthy one. Knorr's initiative allows to scan pictures of unhealthy, fast food and obtain recipes of healthy alternatives to the meal scanned or even […]
Tanishq’s AR Filter
Tanishq, an Indian jewelry brand, partnered with India's biggest selfie app to bring their customers the opportunity of trying and buying jewels right from their home. Through an AR filter […]
Momondo's Carry-on Checker
Make sure to not bring too large a carry-on onto the airplane by using the carry-on scanner ( app) from home. You can chose which airline you are going with so that you know that the size i […]
Pinterest's Try On
A visual interactive experience allowing the consumer to "try on" the product from home. Powered by Lens, Try On uses augmented reality to “apply” lipstick to a consumer’s face, allowing th […]
Asos' See my Fit
The “See My Fit” feature is an augmented reality tool, that provides online shoppers with a simulated view of what an item of clothing would look like on models of various sizes, in order t […]
Gucci's Try on Lenses
Using AI, the consumer can try on gucci products (shows, makeup, accessories, furnitures) at home using AI.
KFC's get the original
Through a web-app that uses smart image recognition, KFC hacked the McDonald’s chicken ads. By snapping any McDonalds’s Crispy Chicken any user could get a coupon for original hand breaded […]