29 Jul Worten's Good Print Test
What is this?
Use your test paper to save lives. Instead of providing customers with the usual layouts to test the colours of their printers, Warton has developed something new. Rather than a cold bunch of colours on a paper that is thrown away straight after it is printed, the “Good Print Test” comes as colourful sheet which flags the importance and need of organ donation. Customers can fill the form and candidate themselves as donors.
Why is it interesting?
Warton demonstrates how pieces of packaging or certain elements of the post-purchase experience that generally appear as useless, can be revolutionised for the benefit of the customers and of the brand’s image.
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