15 Jul Virgin Australia Nervous travelers program
What is this?
When purchasing a ticket with Virgin Australia you get the option to register yourself as a nervous flyer. You will then receive communication and research prior to take-off tailored to cater nervous flyers as well as receive a positive text on the day of departure. In the in-flight entertainment system, meditation sessions will be available to you the registered passengers.
Why is it interesting?
This type of personalisation thorugh a simple tick-off box in the purchase flow is very interesting because it takes very little to create a triggered program that caters for this group of passengers but can have a very positive effect on the target group and thereby have a positive brandbuilding effect that reflects back on the airline