13 Jul Twitter and Skype's presentation of benefits before sign-up
What is this?
Twitter and Skype remind users why
they are signing up by presenting their well written primary value proposition on the first screen during sign-up.
Why is it interesting?
No customers actually wants to do the sign-up process. They want to solve a problem and they believe your service is a solution to it.
Relevant question:
What are the primary user benefits – how is the service
creating value?
Apply data from where users came from to personalise
Benefits / Value Proposition.
What does the user hope to get out of the service after
signing up?