13 Jul Taipei Blood Center's Blood Beacon
What is this?
Blood Beacon was incorporated into popular navigational applications. When people look for a parking space, the location icon connects them with real-time blood inventory data. If there are shortages in specific blood types, the location icon flips upside-down, alerts the blood type in demand, and navigates them to the nearest donation center. If there’s no shortage, the location icon stays the same.
Why is it interesting?
The project is a good example of how daily use app can be leveraged to increase engagement and sales. Since Blood Beacon went live, donation has become faster. 22 news agencies picked up the idea, and this year other navigational applications are planning to adopt Blood Beacon.