15 Jul Spotify’s “You Are a Fan” Notification
What is this?
Spotify offers their users a short and sweet piece of insight about their streaming behaviour. A piece of information that is made possible by aggregating data from millions of user’s streaming behaviour. Spotify correctly infers, that if you are among the top 7% (or 1%) listeners of an artist’s music, you are likely to consider yourself a fan of that artist.
Why is it interesting?
”You’re one of their top 1% fans..”: Spotify recognises my relationship with the artist and responds by guiding me to the artist’s ‘Radio’ to discover new areas of music. While reflecting on my relationship with the artist, Spotify lends their credibility to promote their ‘Radio’ feature. User and business value created in a dynamic 1 to 1 interaction between me and the brand.
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